Understanding Our Services
Our services and their purpose are designed to run the gears of “The Process.” The process of guiding your target audience through the Customer Life Cycle is crucial to the sustainability of your business.
The process starts with your targeted audience becoming “aware” and ”knowing” who you are, to becoming your raving fan and referring customers to you.
Exposure, Engagement and Enchantment are the gears that drive your target audience through the buying cycle.
There are many names for Engagement Marketing. It’s been called Event Marketing, On-ground Marketing, Live Marketing, Participation Marketing and more… Engagement Marketing is a strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.
Enchantment is about more than what you sell, it’s about how you sell it. How you engage with the customer before, during and after a sale, makes the difference between a one-time transaction to the customer not only being a repeat buyer but also becoming your raving fan and referring everyone they know to your business.
By showing an organic interest in your business, it’s those strangers and prospects that are initiating the relationship with you — versus you, the business, initiating the relationship with them. This makes it easier and more natural for them to want to buy from you somewhere down the line.